Any organization acting in order to defend its own set of interests on behalf of a large group uses communication on two fronts – internal and external.
In this sense, the strategy to be implemented is configured as an always complex exercise, where it is crucial to integrate internal goals and needs and consider the link with the external environment that is presented to professionals at every moment.
“The Ordem dos Revisores Oficiais de Contas, by the context in which its moves in, must opt for a careful and wise communication. Say U has established itself as more than a consultancy agency but as a fundamental partner on making our choices and balancing our external communication. It has been their commitment, professionalism and excellent suggestions and recommendations that have provided the Order with a strong balance and a good sense on its communication strategy and public image defense.”
José Azevedo Rodrigues – Bâtonnier, Ordem dos Revisores Oficiais de Contas