by mink | Oct 29, 2014 | #Movers&Shakers
James McSill is an expert in storytelling. He's coming to Portugal this month, invited by Ideias & Desafios to show the importance of this tool for business. In an interview with Briefing, he says that without stories there are no brands. But he warns that, just like...
by mink | Oct 24, 2014 | #We
Do you know how to build a relevant story? Faced with a difficult economic situation, which was particularly evident in Portugal, the immediate reaction of brands was one of caution. Cost-cutting to "survive" the crisis and expectations about the future...
by mink | Oct 7, 2014 | #Movers&Shakers
If we consider that every communication process is a story, how can we create an original narrative? How can we tell a story in a truly different way that translates the brand's journey and its objectives? This is the challenge facing...
by mink | Oct 7, 2014 | #SuccessSteps
Creating your own story We know that Public Relations isn't just about working with the media, and we also know that it's no longer just Media Relations that is concentrating the current effort in brand strategies. To this aspect now comes...
Recent Comments