In view of the tremendous changes in evidence in the market, which are felt across different sectors, the way the public establishes its relations with organizations and the successive responses at the level of platforms to support this transformation, it may be justifiable to ask: "Is it even worth creating a long-term plan?".
For the bad of those who like improvisation and taking risks, the answer remains Yes. The definition of objective goals is, still, a useful tool to direct a strategy before developing it and to evaluate it when it is the target of implementation. These goals clearly tell us what we are doing and are a way of measuring success.
They are also a way of measuring and correcting less positive aspects of a strategy, allowing corrections to be made and making the route simpler, more effective and less problematic.
They are, at the same time, a guide for a group of professionals with different functions and who may not be able to articulate if they do not have a clear objective to develop. More than a way of evaluating the work developed, it serves as a factor of clarity added to efficiency in an organizational context.
Even knowing that these goals may not be immutable and that they will necessarily have to undergo a review from time to time, their ability to guide the work of professionals and to be a focus for the organization is undeniable and an indispensable element in the company's management capacity. strategy designed for an organization.