Manage the company's reputation and influence

Manage the company's reputation and influence

Marketing and public relations play an important role in managing an organization's reputation, but when it comes to responding to a serious threat it has to use other means to spread positive messages about its activity. As a general rule, when...
What makes a good reputation campaign?

What makes a good reputation campaign?

What makes a good reputation campaign? Whether your organization has a recognized brand that wants to differentiate itself from the competition, or an emerging player looking to create a brand of its own, there are a few ingredients that should be part of any effort...
When losing control is positive

When losing control is positive

When losing control is a good thing Gone are the days (if there ever were any) when an individual, company or brand had tight control over their reputation - the sharing of information online means that if it's relevant, there's a constant...

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