Manage reputation and influence

Manage reputation and influence

Marketing and public relations play an important role in managing an organization's reputation, but when it comes to responding to a serious threat it must use other means to spread positive messages about its activity. As a general rule, when ...
What makes a good reputation campaign?

What makes a good reputation campaign?

  Whether your organization has a recognized brand that wants to differentiate itself from the competition, or an emerging player looking to create its own brand, there are some ingredients that should be part of any reputation-building effort: Focus: One ...
When losing control is positive

When losing control is positive

  The time has passed (if it ever existed) when an individual, company or brand had tight control over its reputation - sharing information online means that if it is relevant, there is a constant informal conversation going on about you and ...

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