by mink | Sep 2, 2015 | #4PRGeeks
Marketing and public relations play an important role in managing an organization's reputation, but when it comes to responding to a serious threat it has to use other means to spread positive messages about its activity. As a general rule, when...
by mink | Sep 2, 2015 | #SuccessSteps
What makes a good reputation campaign? Whether your organization has a recognized brand that wants to differentiate itself from the competition, or an emerging player looking to create a brand of its own, there are a few ingredients that should be part of any effort...
by mink | Sep 2, 2015 | #Movers&Shakers
When losing control is a good thing Gone are the days (if there ever were any) when an individual, company or brand had tight control over their reputation - the sharing of information online means that if it's relevant, there's a constant...
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