A matter of Marketing

A matter of Marketing

So far, most organizations have focused on direct processes to achieve value through corporate responsibility. Safe strategies have been followed with direct commercial benefits, such as measuring and reducing your footprint ...
Social responsibility as a Marketing theme

Social responsibility as a Marketing theme

The context that we have been experiencing in recent years, and which is also reflected in corporate activity, is a growing concern with social and environmental issues. Several organizations, of different nature and dimensions, are now more responsible in ...
COMFORT KEEPERS CHALLENGES ENTREPRENEURS

COMFORT KEEPERS CHALLENGES ENTREPRENEURS

Comfort Keepers is preparing to find its next franchisee. The “Bolsa Empreendedor CK” challenge is an initiative open to applications from Entrepreneurs willing to integrate new business opportunities in the area of ​​home care. Lisbon,...
Social Responsibility as an effective process

Social Responsibility as an effective process

  Social responsibility has a relevant role in Marketing because it involves an effort to attract consumers / customers who want to make a difference in their community through their consumption habits or choice of partners. This importance translates into ...
Communication in a Social Context

Communication in a Social Context

Communication touches on different areas, shapes itself to achieve objectives and to adapt to audiences, constantly changing. Only in this way is it possible to think of a communication effort adapted to the purpose we propose to fulfill. This is true when the ...

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