by mink | Nov 30, 2015 | #4PRGeeks
A Question of Marketing So far, most organizations have focused on direct processes to achieve value through corporate responsibility. They have been pursuing safe strategies with direct commercial benefits, such as...
by mink | Nov 30, 2015 | #SuccessSteps
Social responsibility as a marketing theme The context we have been experiencing in recent years, and which is also reflected in corporate activity, is one of growing concern about social and environmental issues. A number of organizations, of all...
by mink | Nov 4, 2015 | #What we Communicate
Comfort Keepers is preparing to find its next franchisee. The "CK Entrepreneur Grant" challenge is an initiative open to applications from entrepreneurs willing to integrate new business opportunities in the home care area. Lisbon,...
by mink | Nov 2, 2015 | #4PRGeeks
Social Responsibility has a relevant role in Marketing because it involves an effort in attracting consumers/customers who want to make a difference in their community through their consumption habits or choice of partners. This importance translates into...
by mink | Nov 2, 2015 | #Movers&Shakers
Communication in a social context shapes itself to achieve goals and to adapt to audiences, continuously transforming itself. Only in this way is it possible to think of a communication effort adapted to the purpose we propose to fulfill. This is valid when the objective...
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