A Matter of Marketing

A Matter of Marketing

A Question of Marketing So far, most organizations have focused on direct processes to achieve value through corporate responsibility. They have been pursuing safe strategies with direct commercial benefits, such as...
Social Responsibility as a Marketing Issue

Social Responsibility as a Marketing Issue

Social responsibility as a marketing theme The context we have been experiencing in recent years, and which is also reflected in corporate activity, is one of growing concern about social and environmental issues. A number of organizations, of all...
Social Responsibility as an effective process

Social Responsibility as an effective process

  Social Responsibility has a relevant role in Marketing because it involves an effort in attracting consumers/customers who want to make a difference in their community through their consumption habits or choice of partners. This importance translates into...
Communication in a Social Context

Communication in a Social Context

Communication in a social context shapes itself to achieve goals and to adapt to audiences, continuously transforming itself. Only in this way is it possible to think of a communication effort adapted to the purpose we propose to fulfill. This is valid when the objective...

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