The return of the bet on sustainability

The return of the bet on sustainability

Betting on sustainability can have effective results for a brand, as demonstrated by the Nielsen study "Global Corporate Sustainability Report" conducted in 2015. During the period, the results of sales of brands that demonstrated a commitment to ...
The three “cés” in a marketing plan

The three “cés” in a marketing plan

Implementing corporate responsibility policies can have a profound impact on promoting engagement, both with consumers and with the organization's own employees. Incorporating corporate responsibility concerns into a current business model ...
A strategy to reach millennials

A strategy to reach millennials

    A corporate responsibility strategy is more efficient when associated with a long-term commitment, compared to a mere reaction to the organization's context. The first corporate responsibility study developed by Aflac, ...

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