The return of the bet on sustainability
Betting on sustainability can have effective results for a brand, as demonstrated by the Nielsen study "Global Corporate Sustainability Report" conducted in 2015. During the period, the results of sales of brands that demonstrated a commitment to ...
The three “cés” in a marketing plan
Implementing corporate responsibility policies can have a profound impact on promoting engagement, both with consumers and with the organization's own employees. Incorporating corporate responsibility concerns into a current business model ...
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