The return of the bet on sustainability

The return of the bet on sustainability

Investing in sustainability can have effective results for a brand, as demonstrated by Nielsen's "Global Corporate Sustainability Report" study conducted in 2015. During the period, the sales results of brands that demonstrated a commitment to sustainability were...
A strategy to reach the millennials

A strategy to reach the millennials

  A corporate responsibility strategy is most effective when it is associated with a long-term commitment, as opposed to simply reacting to the context of the organization. The first Aflac study on corporate responsibility, conducted...

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