Médecins du Monde is a non-governmental and non-profit organization, a reference in the area of development and humanitarian aid. Present in 82 countries, this organization promotes free access to the health of vulnerable populations and combats their discrimination, through the provision of health care, awareness raising, training and capacity building for people and institutions.
The association will organize a Solidarity Concert, to take place in Lisbon, on March 22nd, in an initiative that is the first action of the Institutional Campaign “We are All Visible” by Médicos do Mundo. Through this campaign, the organization aims to gain visibility of its mission and raise funds for the projects it develops. This campaign aims to mobilize resources, among volunteers, donors and partners, to help respond to the growing needs identified, at a time when there is a fall in donations that puts at risk the continuity of the support that Médecins du Monde grants to vulnerable populations with whom it operates.
For this type of active organizations, despite some resource restrictions, the importance of investing in their positioning and in gaining notoriety is recognized and has been conquering a space that is today difficult to ignore. In this sense, the way in which this investment is being carried out is also an example of following trends at this level and the needs expressed by the public to which they are directed.
With a widely recognized brand, the intention expressed by the organization to reinvent itself in the context led to the conception of an unprecedented action, which brings together a specialist team around the need to rewrite the history of this Organization. The results of this initiative will, in the short term, be more than a challenge, the realization of the desire for evolution and growth already pointed out as essential to an organization in the current circumstances.
Médicos do Mundo intends to continue its mission, not only in Portugal but in all other countries where it is located. Don't be indifferent. With your help, we are all visible!