Manage Online Reputation

Manage Online Reputation

Creating and maintaining a positive online reputation is vital to business success. People are needed who talk about the organization and customers who have positive opinions about the organization's relationship. In the best scenario you can count on online comments ...
Brand vs Reputation

Brand vs Reputation

Your brand is what you manage. Its reputation is its external perception. A brand can be defined as what it means in the minds of the people it is trying to reach, influence and encourage action. It doesn't mean what the organization wants ...
The types of stories possible

The types of stories possible

In order to use storytelling as an integral part of a content strategy, it is necessary to create relevant stories that stimulate interest, something that enhances contact with the identified target audience. Viral threads are a safe way to hold the ...
The reasons for telling a story

The reasons for telling a story

Telling and listening to stories is natural for each of us. This is the power of storytelling and can bring more effective results to a marketing strategy if we can use it to create an interesting content campaign. Before you can start ...

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