by mink | Apr 14, 2016 | #SuccessSteps
The relationship between brands and their audiences evolves on a daily basis. In this sense, storytelling was developed in order to enhance this relationship and bring the public closer to the brands, through an original format that is closer to the target audience. With a beginning, middle and...
by mink | Apr 4, 2016 | #4PRGeeks
Content creation is undergoing a revolution. In simple terms, content marketing is meeting the public on the platforms where they are and providing them not with the information that the organization wants to disseminate, but by telling them what...
by mink | Apr 4, 2016 | #Movers&Shakers
When a brand focuses on marketing, they are turning their customers into content creators - and in the process they are boosting their visibility and impact. Many brands believe that storytelling consists of being able to tell...
by mink | Apr 4, 2016 | #SuccessSteps
Digital consumption has made marketing strategies less static and more multidimensional. In order to become more effective and reach their audience, brands need to consider the journey to the customer. The interaction and sharing of information...
Recent Comments