The Bê-á-Bá of Communication
It will always be a challenge for companies to find the perfect combination between creativity, size, stage and available resources, given the constant evolution and demands that the market contains. But for organizations that create their strategy, companies ...
The issues surrounding Reputational Marketing
Reputation management seems to be becoming a thing of the past. The era of reacting to crises with reactive strategies is over and finding out how a brand can use a proactive approach to turn reputation into a valuable marketing strategy ....
3 steps to manage online reputation
It is understandable that a customer would prefer to purchase a product or service with great reviews than from a business marked by negative reviews. This is why an organization should pay attention to ensuring that it has a positive online reputation - and ...
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