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May 31

Model GO360

Integrated Communication Response

model GO360

Thinking of organizations looking for contact with communication marketing, we developed the GO360 model, a solution that aims to provide an integrated response to the global needs of business development, taking the kick-off in communication.

 

Communication is essential

More than a prerequisite, Communication is essential for companies that want to gain prominence and recognition in an increasingly competitive and voracious market. Any good idea goes through the transformation from being just a theoretical project to something concrete that will be the target of public assessment. This contact and the relationship that we intend to create implies telling a story that allows us to create an effective and affective connection.

It is in this aspect of creating an original message that knowing how to communicate becomes essential. And it is also when creating and exposing this message that, sometimes, some projects get lost and make mistakes. This is because, in a world in which the processes surrounding Communication are increasingly complex, information and basic training may simply not be present. For a professional from the Management area, knowing how to position your brand is now crucial, but knowing the tools to use and how to use them implies creating a commitment with a broader strand of knowledge.

 

Improvement

Experience and know-how in dealing with the creation of effective communication strategies for new projects become clear indicators of the need to develop responses adapted to this reality, with its own characteristics and challenges. It was these elements that shaped the GO360 - a model developed by Say U to be applied to the design of business communication strategies Startups. With this starting point already closer to the dimension and orientation of this type of organizations, it becomes comparatively simpler to design and apply structured plans.

Starting from the desired positioning and the message to communicate around a project or a brand, we are faced with a moment of reflection and search for understanding to find a voice of our own, a step that is essential to reach higher levels in the mind and in the hearts of consumers.

 

Bê-a-bá of communication

Say U Consulting created GO360 a methodology that explains the bê-a-bá of communication for StartUps and Entrepreneurs by creating the COMM route that reached the various StartUps in the country, already entrepreneurs and those who work for it.

The example of the GO360 workshop with practical cases such as the Chic by choice, allowed Startups and Entrepreneurs to see themselves “on the back of others”, because there they easily recognize theirs.

What we concluded in these months across the country was that communication at Startups is not for communication as it is for more solid companies. The difference is not only in the budget. Of course, the values ​​clearly mark the differences, but the objectives and results for which we work also reflect this distinction. The GO360 allows you to create buzz in a Startup without spending a fortune.

Communication for Startups is in an evangelization phase. It is beginning to awaken the need and sense of the value it brings to the business. This message is clearly apprehended, but still not enough to be quickly driven to cause-and-effect. You still feel that you are going to to do list stop in a while. There are other priorities.

 

GO360> PR4Startups

Say U Consulting has, over the last few years, applied its GO360 Communication model> PR4Startups to the winners of the entrepreneurship contest Montepio Believes Portugal. The model, designed for startups and SMEs, aims to help projects plan a Communication Marketing strategy within the scope of their activation in the market. Within the scope of the partnership established with Believe Portugal, has served as a lever for positioning an ecosystem of national entrepreneurship and innovation.

For Marta Gonçalves, Managing Partner at Say U Consulting, "Although the Portuguese are, in the European Union, the most risky in entrepreneurship, Portugal has one of the lowest survival rates among the youngest companies. Survival, growth and prosperity require ability to implement original ideas, truly different from the competition, with unique characteristics that stand out. Regardless of the company's path, communication is decisive for its recognition and positioning in the market. These challenges and the partnership with Acredita Portugal, which has lasted for five years, helped shape the GO360, - the model we developed to be applied to the design of startup business communication strategies ”.

 

Believe Portugal

The consultant's experience as a partner of Acredita Portugal in recent years - in disseminating the initiative and in supporting the definition of communication strategies for finalist projects - served as the basis for the intervention.

The discourse on entrepreneurship has changed. We are witnessing a widespread increase in the startup phenomenon and platforms aimed at supporting new projects on the market, in a concept that is omnipresent in the current business language. Thus, it becomes more difficult for initiatives such as Acredita Portugal to differentiate and demonstrate its added value, even if it was a pioneer and has a wide reach.

Say U Consulting's proximity to Acredita Portugal allows it to look at this brand and history in a different way, when trying to understand how it can grow, evolve and remain present with entrepreneurs in search of an opportunity for recognition. That was the challenge we set out to respond to.

 

GO360 | factsheet

The GO360 offer is an integrated solution that makes use of the different aspects of our operations - CreativityEventsPR e Digital, which is intended to be applied to the design of communication marketing strategies “Think big, act small” and to the construction of niche campaigns, with a perfect “match” between creativity, dimension, stage of development and available resources.

The methodology aims to examine the relevance and identity of the company or brand. The way she presents herself to others, how she tells her story and how she engages the various audiences in it.

Companies and brands have a DNA, their own identity. And, we need to work on that identity as we want to present it and that attracts its stakeholders. Let them hold on to your web, loyalty them to take them to the recommendation of others.

It is not enough to have a good idea, an open store, or a good website to attract business. Much more is needed. It is necessary to define a strategy and seize opportunities. Communication succeeds in doing this.

Refer to the factsheet of model GO360 e talk to us.

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