by mink | Sep 6, 2016 | #What we Communicate
Neves de Almeida | HR Consulting, in partnership with Human Resources Portugal and INDEG-ISCTE, is preparing to launch the "Excellence Index", a study on organizational climate and human capital development, aimed at analyzing the state of the art of organizational practices...
by mink | Sep 5, 2016 | #What we Communicate
The Statutory Auditors meet in Congress for another moment of broad discussion on the challenges of the profession, its connection to the context of Audit and the analysis of best practices in the sector. The debate around the present and future of the profession, which...
by mink | Sep 5, 2016 | #Movers&Shakers
Marketers usually start with the right goal. They try to understand their audience through relevant questions, such as "why should you buy my product?" But a study by the International Data Corporation (IDC) found that attention to the needs...
by mink | Sep 5, 2016 | #SuccessSteps
When we talk about creating original messages to reach an identified audience, we talk about the ability to differentiate ourselves with a discourse that clearly positions the organization in the market, that differentiates it and, at the same time, is sufficiently relevant...
by mink | Sep 5, 2016 | #4PRGeeks
Although the innovation factor is now a constant in the market, dictating strategies and the relationship with the public, organizations are still trying to distinguish trends from "fads". More importantly, many are struggling with how they should adapt...
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