The emergence of immersion as a strategy

The emergence of immersion as a strategy

Marketing can get lost in an obsession with data, metrics and trend prediction, in a quest to get a clear view of your audience that can become elusive. The next step is to integrate research and create immersive experiences. But what if ...
The possible applications of Technology

The possible applications of Technology

Possible applications of Technology Marketing powered by Virtual Reality (VR) is, in the final analysis, an asset both for the public – through an improved experience – and for the brand – a more dynamic interaction in a more accessible reality. ..
TRY AND ERROR

TRY AND ERROR

When campaigns are running, they must be tested through the keywords entered, bids, population dynamics, changes in images and post durability – trial and error Still, interests must also be tested...
SUBSCRIPTION PAYS ON YOUTUBE

SUBSCRIPTION PAYS ON YOUTUBE

Which brand is willing to pay the consumer to watch it on YouTube? YouTube already has paid content although it is something that not all consumers are fully aware of. The social network has a section of films that can be rented and ...
4 STEPS TO DISCOVER THE TARGET AUDIENCE

4 STEPS TO DISCOVER THE TARGET AUDIENCE

4 STEPS TO DISCOVER THE TARGET PUBLIC After defining and identifying the target audience, here are 4 fundamental steps to select the segmentation to use on Facebook: Identifying the target audience according to the offer To start a campaign,...

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