u've got mail

Oct 25, 2016

4 STEPS TO DISCOVER THE TARGET AUDIENCE

4 STEPS TO DISCOVER THE TARGET AUDIENCE

4 prgeeks

After defining and identifying the audience you want to reach, there are 4 fundamental steps to select the segmentation to use in the Facebook:

  1. Identify the audience according to the offer

To start a campaign, first of all, it is necessary to analyze which audience you want to reach. Through the various segments, it is possible to reach people who are in accordance with the needs of the offer in question.

  1. Understand the campaign

To understand the campaign, it is essential to know how to answer the following questions: "What is the common interest between my organization and my target audience?" and "What do I want to awaken in the public with this campaign?"

  1. Understanding the audience

Find characteristics that define the intended audience.

  1. Create an audience on Facebook

Through the tool “Facebook Audience Insights” it is possible to determine a qualified audience for the promotions, which in addition to giving the chance to know more about the target audience, also makes it possible to export data for analysis, defining interests and characteristics.

Still, Facebook has metrics so that you can track the reach, traffic, interactions, leads and sales of the campaign. The available statistical data consists, for example, of the number of interactions, reach and receptiveness of the followers, which can be exported in Microsoft Excel or .csv format.

 

Say U Consulting

NEWSLETTER

LISBON
Rua Sampaio e Pina n.º 58, 2nd D
1070 - 250 Lisbon

© 2022 SayU Consulting