Which brand is willing to pay the consumer to see it on YouTube? YouTube already has paid content although it's something not all consumers are fully aware of. The social network has a section of movies that can be rented and even allows you to buy content. Here is the paid subscription on Youtube.
In 2013 the YouTube introduced subscriptions as an option for some channel owners, allowing them to charge people to watch their videos. This is the case with National Geographic, which experimented with this format but was not very successful.