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Oct 27, 2016



When campaigns are running, they must be tested through the keywords entered, the bids, population dynamics, changes in images and post durability - trial and error

Still, focus interests should also be tested using keywords, categories of points of interest, Twitter handles and tools like the Facebook Custom Audiences.

In order to obtain good results in the attempts made, it is necessary to make sure that they are statistically accurate. In order to make safe optimization decisions based on the tests, it is necessary to add a sufficient sample volume for the comparison to be valid. The budget, media costs and market segmentation will dictate the size of the potential sample and the number of tests that can be performed.


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