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Oct 28, 2016

The possible applications of Technology

The possible applications of Technology

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Marketing powered by Virtual reality (VR) is, in the final analysis, an asset both for the public – through an improved experience – and for the brand – a more dynamic interaction in a wider access reality.

As VR technology migrates to the marketing ecosystem, we find ourselves looking to a future where brands in a broad spectrum of activity can use marketing campaigns to deliver an immersive customer experience for defined segments.

An example of this is the apparent opportunities for sectors such as Travel and Hospitality, where instead of resorting to traditional images, the client can start to fully explore all the characteristics of hotels, restaurants and places of interest before making a reservation. ; Automotive sector, allowing for a test drive from the comfort of home or office, something else already experienced by BMW in partnership with Google; Real estate, increasing the capacities of panoramic images already available for a more dynamic exploration; Retail, allowing customers to explore stores, interact with products and make purchases in an immersive experience.

When combining the applications of VR technology with activation campaigns and other marketing strategies, the possibilities for an enhanced experience with an audience are practically inexhaustible and promise to add impact to the brand exposure.

 

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