The emergence of immersion as a strategy

The emergence of immersion as a strategy

Marketing can get lost in an obsession with data, metrics and trend prediction, in a quest to get a clear view of its audience that can become elusive. The next step is to integrate research and create immersive experiences. But what if...
Technology's possible applications

Technology's possible applications

The possible applications of technology Marketing powered by Virtual Reality (VR) is ultimately an asset both for the public - through an improved experience - and for the brand - a more dynamic interaction in a more accessible reality...
Trial and error

Trial and error

When campaigns are running, they should be tested through the keywords entered, bids, population dynamics, image changes and the durability of the post - trial and error You should also test interest...
Youtube's paid subscription

Youtube's paid subscription

Which brand is willing to pay consumers to watch it on YouTube? YouTube already has paid content, although it's something that not all consumers are fully aware of. The social network has a section of films that can be rented and...
4 steps to discover your target audience

4 steps to discover your target audience

4 STEPS TO DISCOVER YOUR TARGET AUDIENCE After defining and identifying the audience you want to reach, here are 4 fundamental steps to select the segmentation to use on Facebook: Identify the audience according to the offer To start a campaign,...

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