HOW TO CONQUER THE CONTENT

HOW TO CONQUER THE CONTENT

How to conquer content There are countless ways to contact the public, either by phone call, SMS, email, tweet, blog comment, Facebook post, LinkedIn post, push notifications, Snapchat or Instagram, to name a few. The facility...

CASTROL MOTO CASE IN THE USA

Case Study: In May 2013, Castrol Moto EUA launched itself on Facebook with the aim of creating an online community with a common interest, motorcycles. The organization considered that Facebook would be the appropriate social network to tell the story of the brand and ...

WHEN ORGANIC CONTENT IS PAID

Organic content must be used in order to enhance its promotion. If these messages perform well, they can be amplified with paid investment and can also indicate which content areas need to be reformulated. When using a ...

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