Which metrics should guide our options?

Which metrics should guide our options?

In an ideal world, the financial return and the ability of all forms of communication to influence the public would be precisely calculated, and deciding the marketing strategy would be simple. In reality, there are multiple, and often imperfect, processes ...
Analysis factors

Analysis factors

Whether you created your own blog on the WordPress platform, or if you used external suppliers to create a professional website, you certainly have access to daily, weekly and monthly backoffice analysis information. So you can start by analyzing ...
addvocate

addvocate

Addvocate provides data on people who share the content made available through various social media platforms. This data can be invaluable for the creation of an effective content marketing strategy and to guide the work of the ...
The role of ROI

The role of ROI

The Role of ROI Anything that involves operating an organization must have a measurable ROI – and this is particularly true of any marketing tool. When it comes to online marketing, written and visual published content...

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