O buffer performs analyzes on messages and campaigns operated on social media platforms. It makes it possible, for example, to identify which tweet ou post most popular over an extended period of time. Buffer's free plan provides access to information on platforms such as Facebook, Twitter, Google Plus and LinkedIn, expanding the reach of social media outreach. Integrates the possibility to purchase plans with access to more extended metrics, if desired.
The statistics provided by Buffer are valuable when it comes to determining whether the strategy is achieving its intended objectives in social media and to identify where it is possible to improve the reach achieved. Through the tool we can easily assess whether we are getting the most out of the organization's social networks or we need to do more to increase reach to the public.