The role of ROI
Everything that involves the performance of an organization must have a ROI measurable – and this is particularly true when it comes to any marketing tool. When it comes to online marketing, published written and visual content must be tested and measured to ensure it is successful.
In most cases, the longevity of a given online marketing method is influenced by changes much faster than the marketing methods used in the context offline. If you use content marketing in a marketing strategy, performance evaluation is the best way to determine the success of each individual content campaign or publication.
When it comes to marketing, some of the content will be geared towards conversions (for example, the pages related to the offer on a website), but some will be geared towards building online brand recognition and reputation (for example, its social media platforms ) It is for this reason that the metrics and key measurement factors are not unique and depend, to a large extent, on the identified objectives and the strategy to be implemented.