O addvocate provides data on people who share the content made available through various social media platforms. This data can be invaluable for creating a strategy for content marketing effectively and to guide the work of the marketing team in this context. Understanding and engaging key influencers and individuals most engaged in content marketing can help increase the reach you achieve and ultimately affect your organization's online reputation.
Addvocate also provides data on which content has been shared the most and which channels have produced the most response from the public. In addition to allowing the sharing of information about the content produced by the organization, the tool becomes excellent when it comes to discovering what the public is looking for and which social network is suitable to reach the right audience.