Followerwonk

Followerwonk

Followerwonk analyzes followers and tweets from a Twitter account to present a range of useful information for a targeted marketing strategy. The data is broken down into graphs for a simplified graphic presentation of the information. The tool...
How do we manage risk in our marketing plans?

How do we manage risk in our marketing plans?

Successful marketing communication plans require reaching the right audience with the right message at the right time: a small, moving target. With traditional media, organizations have managed to mitigate the risk of failure through years of trial and error...
Metrics to evaluate

Metrics to evaluate

Metrics to evaluate When it comes to measuring the effectiveness of our marketing campaigns, it is beneficial to pay attention to the interaction generated. Interaction is a significant indicator of how effective a marketing campaign is because it takes into account how...
Buffer

Buffer

Buffer analyzes messages and campaigns on social media platforms. It makes it possible, for example, to identify the most popular tweet or post over an extended period of time. Buffer's free plan gives you access to information...
Boyden presents new brand

Boyden presents new brand

Boyden, a leading multinational in the field of executive search, is presenting a new brand positioning and corporate identity. The brand now presented aims to highlight the organization's differentiation and enhance its approach to clients. Lisbon, 11th...

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