Getting started implies studying independently of the topic. THE SAY U Consulting helps you to get started on this complex and full of results topic: the communication.
Marketing, Advertising and Public Relations are in the field of communication, but don't be fooled, they are different concepts. Therefore, the first step will be to end generalizations.
First of all, realize that your industry or any factors that you consider to be an impediment are not. Communication is always able to build and highlight your organization - Movers & Shakers
Marketing, Public Relations and Advertising
According to Public Relations Society of America (PRSA), Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Public relations professionals are storytellers, focus on creating a narrative that tells the story of the organization and use it as a tool for the growth of the company. Protecting, enhancing or building a reputation is your main purpose. They are the secret weapon when one opens a crisis.
Public Relations differs from advertising in that advertising is paid for. The content is in the media because someone paid for it. On the other hand, Public Relations persuades for the content to appear and the quality of it is going to define whether or not it should appear in the media.
Regarding Marketing, it is the technique that brings together efforts and resources that help to sell the organization's product or service.