First, it is necessary to understand why to create a marketing strategy for content. The main objective of a for-profit organization is to sell, retain and attract new customers, which means that its content has the ultimate goal of selling. To reach the sale, it is necessary to turn visitors into subscribers and in turn active customers.
Creating interesting content for the reader, will manage traffic to the organization's website.
When we know the purpose of the marketing strategy of content and which audiences we want to reach, we have to know what the audience wants to hear. It is not enough to create content and place it on the company's social networks, they have to be streamlined. A good way to streamline content is to share it in strategic groups. Assess which groups a particular content might generate interest, don't share just for the sake of sharing. Good content can go viral on its own.
Creating interesting content for the reader over time can turn you into a customer.