The importance of SEO for content marketing

When it comes to digital marketing strategies it is impossible not to mention SEO (Search Engine Optimization) and SEM (Search Engine Marketing).

It is simple and quick to realize the importance of these tools for your organization.

Your organization may have the best website ever, with super interesting and well-developed content, but if search engines can't easily find your article or website, what's the use?

What is SEO?

SEO is a tool that brings with it a set of "rules" or "techniques" that your article must contain so that search engines can position you well. Result: more visits to the site through organic research (free of charge).

Examples of metrics evaluated by SEO:

• Page title and dimension;

• url;

• Description of your article;

• Number of keywords in the text;

• Related keywords;

• Links that lead to the site (link building);

• among others.

 

Why should I use SEO?

There are areas of greatest interest in searches performed on search engines. These areas vary from day to day, and from moment to moment. That is why it is important to be aware of the trends and use SEO to help you in that direction.

According to a study by Relevance:

• Google's first position receives 18,2% of all traffic;
• The second position receives 10,1%;
• The third 7,2%;
• The fourth 4,8%;
• All other results less than 2%.

After these conclusions, and knowing that without using SEO your publication will most likely be in “all other results”… the question is:

Will you continue to think that SEO is an indispensable tool for your Content Marketing?

A SayU Consulting can help your company, talk to us!