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Feb 27, 2018

Why look for innovative methodologies?

Why look for innovative methodologies?

Why look for innovative methodologies?

Innovation is the result of an entrepreneurial process.

Innovation is increasingly important for companies to work on their competitive side. More and more organizations need to offer more products and services and count on reaching all segments of consumers.

New products and new technologies appear every day, replacing others and becoming trends. Be in the world of Communication, Marketing or any other segment, it is important to listen to the consumer to anticipate these same trends.

There are some “risk” factors that should alert us to the need to innovate, and that must be combined with some creativity for this innovation to be successful.

We list below some factors that lead to a company's need for permanent innovation:
  • Increased competition
  • The “Adaptation”
  • Need for Originality
To innovate in any of your business areas, it is important that you are able to answer these 4 questions:
  1. Which market and which customers do you want to reach;
  2. What products and services can you do this with;
  3. What new products and services may emerge in the coming years;
  4. What changes in the market will you be subject to, and which could put your business at risk?


It is worth remembering that innovation must be strategic.

Innovation must be part of a company's global strategy. This process must be conducted structurally and in an organized manner. Being integrated in the strategy, innovation must be based on a long-term logic, since the digital transformation is here to stay.



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