Attractive and relevant content

Attractive and relevant content

Attractive and relevant content Before defining what type of content the company should develop, a choice must first be made based on the definition of the networks to be used and using the strategy, metrics and objectives imposed by the organization. At the moment,...
Understand integrated marketing communication

Understand integrated marketing communication

Integrated Marketing Communication Currently, integrated communication works in harmony with several aspects, one of which is the image that we want to transmit and its relevance. Therefore, you must take into account some fundamental aspects: Communication plan ...
How to create relevant content?

How to create relevant content?

How to create relevant content? In order to create relevant and attractive content, three significant elements must be well defined: create, publish and share. To create you have to know what to communicate and how to do it, knowing the recipient ...
A storytelling strategy

A storytelling strategy

A Storytelling Strategy Storytelling is now part of the daily lives of brands, passing through the ability to transmit thoughts, ideas and facts through a fluid, relevant and cohesive narrative. That is, it is all that involves how to know how to tell a story, ...
The emotional connection to the Coca-Cola brand

The emotional connection to the Coca-Cola brand

Coca-Cola - An emotional connection to the brand The Coca-Cola company is a good example of the application of Content Marketing. When we approach the Christmas theme, the well-known Santa Claus, who is associated with the most famous soft drink in the world, comes to mind. This is one of the facts ...

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