How to create relevant content?
To manage to elaborate relevant and attractive content has to be well defined three significant elements: create, publish e share.
To create it is necessary to know what to communicate and how to do it, knowing the recipient of the message. In this case, it is necessary to have a knowledge in advance of the action, that is, one must know how to read, see and hear the context that surrounds us.
This process involves focusing on the client, knowing tastes, habits and the way it is expressed. Without this type of information, the speech can become a monologue that no one is interested in hearing. It is necessary that when thinking about relevant content, keep in mind several requirements, between being creative, a focus on what is essential, being synthetic and interesting.
When you are publishing, you are automatically choosing. That is, the brand, when it wants to publish something, must already choose the most appropriate way to reach the public-bowel. It is essential that the organization reaches out to customers and potential customers, in order to be more effective in transmitting the content.
In order to adapt the medium to the message, it is essential to have the knowledge of how to manage the theme and the extension of the content and the specifics of the use of digital platforms at your disposal. If the message is long and has more than 1.000 characters, the company should not use Twiter or Facebook.
