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March 14, 2018

Tips for effective information management

Tips for effective information management

Currently, the consumer has access to all kinds of information, before and after buying a product or service. The public has at their disposal means that allow this acquisition of information, from theoretical to practical knowledge.

Simplicity must, given this possibility of wide reach, be a factor to consider when you want to transmit certain information, ensuring that it is accessible and effective before the recipient. When it comes to content, the organization must be able to adapt the discourse based on the results obtained. This process goes through three stages:

  • Organize;
  • Store;
  • Consolidate;

One of the barriers that companies face when producing content is time management and how this factor can influence the entire content management planned for the strategy. In order to establish a balance in the organization in the elaboration process, it is necessary to carry out a first research around the chosen theme. The use of search engines like Google can provide a variety of reading options and references essential for the development of content.

There are several digital platforms that in these cases are essential as tools aimed at removing relevant information, including images, videos and infographics. After this moment of initial research, all relevant information must be kept in an appropriate manner.

After all this collection of information is completed, the next step is the elaboration of the content, with all the research carried out through the platforms being the basis for the elaboration of knowledge acquired on the intended topic.

The decision as to the structure and what should contain each content, must be in accordance with the communication and objectives of the organization. The use of methods that accelerate the content development process involves the elimination of several factors that may influence the loss of focus in the act of creating content. The disclosure of the content is stipulated when the entire process of research and preparation of original information is finished. Regarding this topic, it is up to the company to establish which channels it intends to use and which are in accordance with the defined mission.

The last phase is the interaction with the public, after the introduction of the content in the channels, this can be done with the continuous introduction of relevant information about the organization or the sharing of facts about current affairs.


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