Integrated marketing communication

Nowadays, the market is saturated with information and the intention of each company is to differentiate itself from the competition with essential content for each type of organization, according to the stipulated strategies and the intended objectives. The bet on good communication is an indispensable factor for the improvement of the organizations' processes and for the improvement of their activities, which will result in positive results. This tool tto be used correctly and clearly so as not to influence the company's performance and even its survival in the market.

Thus, the chosen communication to be transmitted has to be aligned with the company's marketing objectives. Integrated marketing communication (CIM) aims to unite everything that the organization intends to communicate, to ensure that the way it communicates remains legible in all the content provided to the recipients, regardless of the format of the content or channel chosen.

It can be said that this is a fundamental strategic tool for the development of companies, contributing to the enhancement of market presence and standing out from the competition. Integrated marketing communication ensures that all forms of communication and their respective messages continue with a greater and unique objective. In other words, it is a well-structured planning that ensures a connection between the client / target audience so that they have relevant and consistent information over time.