Is all influence good influence?

Is all influence good influence?

Is all influence good influence? A successful influence strategy means being able to make the association with a certain personality the motto to shape the public's thoughts, behaviors and actions, familiarizing them with the brand, driving the decision ...
Is all influence good influence?

“Ignore” trends

“Ignore” trends The figure of the customer is now central to the business. We look negatively at an organization that does not claim to make the customer the center of its business vision, the way it thinks and how it develops it. But we really understand what it is ...
Is all influence good influence?

An app is no longer enough

An app is no longer enough There is no dimension in the business context today that escapes the need for transformation. Faced with an environment of permanent change and migration to Digital, stagnation seems to be the most serious “sin” pointed out to an organization. Hardly a ...
Is all influence good influence?

A meaningful message

A meaningful message The time for mass contact has ended. Today everything revolves around a strategy of segmenting the public and targeted communication, with a message in which the relevant content takes on a central role. The consequences of this ...

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