Can marketing and sustainability coexist?
Can marketing and sustainability coexist? Can the concepts of sustainability and marketing coexist? How can management and those responsible for communication in an organization balance the traditional view of marketing as a driver of consumption and the ...
Responsibility for sustainability
Responsibility for sustainability In the past, sales were carried out as a company was able to position itself through advertising, marketing or public relations (PR) and told customers what they thought they should know about their products or ...
Sustainability as a business lever
Sustainability as a business lever Nobody is better positioned to create long-term sustainable changes than companies, and recent studies show that well-managed companies apply their resources, expertise and talent management to problems ...
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