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November 27, 2018

Responsibility for sustainability

Responsibility for sustainability

Responsibility for sustainability

In the past, sales were carried out as a company was able to position itself through advertising, marketing or public relations (PR) and told customers what they thought they should know about their products or services. But nowadays, in a globalized world, customers will only do business if they agree and like the company, if the corporate social values ​​are in line with their ideas and if those are transparent and known.

This is a significant change and companies have to think about what it means to them. Price and quality are insufficient if credibility is lacking. Companies have to reveal what they are, how they think, how they treat others and their view of the world.

To gain the trust of customers, partners and the market, follow some of these recommendations at the PR level:

  • Analyze carefully, and in all respects, how you communicate with your audience. Make sure that all stakeholders they perceive their point of view and their values ​​and identify with them.
  • Review your position on social media and note that some of them are under strong criticism. Put transparency at the top of the agenda because it is equivalent to trust. Your company's culture must be authentic and transparent.
  • Advertise your brand and reveal it in the media. Stand out and share your opinion. In the era of fake news trust is in the media with a good reputation.
  • Make sure you meet customers by offering good experiences on the website and on social networks, making them trust what you do.
  • Provide relevant information about your service to the sector and customers and keep your promises. Do what you say you are going to do and let your corporate values ​​become embedded in the company's DNA.

In conclusion, for a path of responsibility for sustainability, be aware as a company what the needs and desires of stakeholders and try to match.

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