The risks and benefits in planning a campaign

The risks and benefits in planning a campaign

Planning a campaign - Know the risks and benefits Reputation is one of the most precious assets of any organization. It is a process that takes years to build and can be destroyed at the slightest mistake. In this sense, the planning of any campaign...
Customization as the key to success

Customization as the key to success

Personalization as the key to success The world of communication is characterized, among other things, by an increasing difficulty in capturing the consumer's attention, even if only for a few seconds. Thus, there are not many examples of...
Storytelling as the key to success

Storytelling as the key to success

Storytelling as the key to success The "Mééé" campaign developed by GALP for the Soccer World Cup in Russia; the launch of Coruja beer by Superbock or Vodafone's Christmas campaign - "how big is your heart?", were some of the projects in...
Google's organizational culture

Google's organizational culture

Google's organizational culture What makes Google one of the greatest companies in history? Google has been considered for several years in a row the best company to work and build a career. Its professionals are considered productive, happy at...
How to cultivate a relationship with the media

How to cultivate a relationship with the media

Media Relations - How to cultivate one? One of the main concerns of any communication professional should be to create an excellent relationship with the media. Regardless of the area or organization in question, journalists are one of the main...

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