Personalization as a secret to success

Personalization as a secret to success

Personalization as a secret to success The world of communication is characterized, among other things, by an increasing difficulty in capturing the consumer's attention, even if only for a few seconds. So, there are not many examples of ...
Storytelling as a key to success

Storytelling as a key to success

Storytelling as a key to success The “Mééé” campaign, which GALP developed for the football world in Russia; the launch of the Coruja beer by Superbock or the Vodafone Christmas campaign - “how big is your heart?”, were some of the projects in ...
Google’s organizational culture

Google’s organizational culture

Google's organizational culture What makes Google one of the largest companies in history? For several consecutive years, Google was considered the best company to work for and build a career. Its professionals are considered productive, happy in ...
How to cultivate a relationship with the media

How to cultivate a relationship with the media

Relationship with the Media - How to grow one? One of the main concerns of any communication professional should be to create an excellent relationship with the media. Regardless of the area or organization in question, journalists are one of the main ...

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