


Personalization as a secret to success
Personalization as a secret to success The world of communication is characterized, among other things, by an increasing difficulty in capturing the consumer's attention, even if only for a few seconds. So, there are not many examples of ...
Storytelling as a key to success
Storytelling as a key to success The “Mééé” campaign, which GALP developed for the football world in Russia; the launch of the Coruja beer by Superbock or the Vodafone Christmas campaign - “how big is your heart?”, were some of the projects in ...
Google’s organizational culture
Google's organizational culture What makes Google one of the largest companies in history? For several consecutive years, Google was considered the best company to work for and build a career. Its professionals are considered productive, happy in ...
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