The importance of a blog 

Public relations have evolved over the past few years in a way that very few have been able to predict. Today, communication must be thought of in a 360º logic. In this context, the emergence of tools such as Blogs it should not be devalued, quite the contrary. Here are 4 reasons why a blog it should be a tool to be taken into account in a communication strategy:

1. A blog is our own media channel. O blog it can be the easiest way to reach our audience and, in that way, get the message we want to a very specific audience on a channel that we totally control.
2. The construction of a online reputation. The internet, and social networks by drag, is today a primary source with regard to access to information. Consequently, the reputation online of an organization gaining particular importance. In this context, the blog takes on an important role again.
3. A blog can - and should - increase traffic to your site. Regular activity on your brand's blog can do wonders for your organization's website traffic.
4. The fastest and easiest way to share information. In an increasingly instantaneous world and where information travels millions of kilometers in just a few seconds, the blog it can be the fastest and most effective tool for sharing information.