by mink | Feb 28, 2019 | #Opinion
Knowing what (not) to say, when to say it, and how to say it In any moment of media exposure - be it an interview, an opinion piece, or a press release - it is extremely important to know what messages you want to get across and how to say it...
by mink | Feb 28, 2019 | #Opinion
A Deep Understanding of the Reality of What We Communicate The current media landscape is characterized by a speed that has never been seen before. The media's news cycles are increasingly shorter, but at the same time much more intense and destructive than in the past...
by mink | Feb 28, 2019 | #SuccessSteps
On 99% of Occasions We Think Only of Facebook When we think of social media, the truth is that on 99% of occasions we think only of Facebook, Instagram or Twitter. However, there are other options and - without devaluing the predominance of the former -...
by mink | Feb 28, 2019 | #SuccessSteps
Advantages of Organic Content on Social Media It is undeniable that, increasingly, the social media business model is turning to a paid side. Although it is increasingly difficult to grow on these platforms without investing in sponsored content, there are...
by mink | Feb 28, 2019 | #SuccessSteps
Mistakes to Avoid when Preparing for an Interview An interview is always a moment of enormous media exposure. When it comes to the work of a public relations professional, it is not always easy to control all the variables at play. Although in most...
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