by mink | Feb 28, 2019 | #SuccessSteps
Providing Media Training for Spokespeople in an Organization The vast majority of brands or organizations that seek communication services aim to have a media presence or, if they already have one, to increase their media exposure. However, it is not...
by mink | Feb 28, 2019 | #4PRGeeks
The Importance of Crisis Management In a crisis situation, of whatever kind, there are choices to be made. Sometimes, and especially when we're talking about a certain type of brand or organization, there's a temptation not to want to face the...
by mink | Feb 28, 2019 | #4PRGeeks
The Past is No Longer the Past The past is no longer the past, given the level of media coverage of the societies in which we live. The internet and social media have made it very easy for past actions - be they those of a brand, organization or...
by mink | Feb 28, 2019 | #Movers&Shakers
Developing Environmentally Responsible Policies In recent years, brands have been investing in more sustainable and ethical measures as a way of adapting to consumer demands, which are increasingly showing, for example, environmental concerns or...
by mink | Feb 28, 2019 | #Movers&Shakers
The Hype Beast Generation In 1994, James Jebboa founded Supreme in New York. It was a brand aimed at skaters, but over the years it has become a major name in the fashion world. It has just 11 stores and is valued at around one billion dollars....
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