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March 29, 2019

Follow Up - Know your importance

Follow Up - Know your importance

follow up

Any brand wants to appear as many times as possible in the medium. However, and even with the huge growth of the media online, the truth is that the media space is increasingly reduced. In this way, the follow up certain press releases or editorial proposals should be a tool to be considered. However, this same follow up must follow some rules and respect journalists' time and logic.

First, and if we are not talking directly to the editor of a particular story, it is important to bear in mind that journalists are, in most cases, dependent on decisions by their editors and that they do not control the timing the same.

It is also important to know how to wait for the right moment to resume contact. There are countless times when the journalist himself has no idea whether or not the news will be published. Constantly calling can have the opposite effect to the intended one and, in the last case, it can even “kill” a certain relationship with the journalist in question.

Finally, it is essential to know how to hear a “no”. The reasons for the topic in question are not interesting can be several, but when the journalist says he has no interest, the best is really accept that answer and don't insist.

These are just a few tips so that the work of follow up produce speak for.


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