Influence Marketing is a reality
The world of digital influencers seems to be here to stay, which gave rise to influence marketing. THE selection of influencers certain is not always an easy process and must be done in such a way that the ambassadors you choose to represent your brand are in agreement with the main messages that your organization wants to communicate. In the article today we address the topic and leave some tips so you choose the right people to collaborate with your brand:
- One of the main factors to take into account must be the sharing and defense of certain messages. A partnership with an influencer who does not believe in the messages and products he is going to communicate is not positive for either party. The influencer will disappoint your audience and the brand in question will end up losing credibility with the audience that really interests you.
- Sometimes brands look only at the number of followers or the number of likes. Although it is an important metric and one that must be taken into account, it is also extremely important to understand what kind of audience is determined an influencer deals with or, for example, the level of interaction with your community. The numbers are important, but the selection of the type of audience we want to reach assumes an even greater importance.
- When making a selection of digital influencers for a given campaign, it is important to have diversity. There must be a concern to bring together influencers with different dimensions, but also to reach different audiences. As a rule, the greater the influencer, the lower the level of engagement with your audience. On the other hand, the smaller the number of followers, the greater the degree of confidence in the information they disseminate and also the interaction with their audience.
Influence marketing is a world with many aspects yet to be explored and that allows brands to reach and select the audience they want to reach in ways never before possible. However, the keyword turns out to be selection. The success of any action with digital influencers undoubtedly depends on the correct selection of them.