42% of consumers say they don't know which companies to trust
42% of consumers say they do not know which companies to trust According to data from the 2019 Edelman Trust Barometer Report, 42% of consumers say they do not know which companies to trust. This is a very relevant number that should make you think a lot ...
TRADITIONAL MEDIA DECEIVED BY FAKE NEWS
Traditional Media On April 18, Sport Lisboa e Benfica played the Europa League quarter-finals against Eintrack Frankfurt. On that occasion, two supporters of the red club traveled by car to the German city to support their club. However, the only ...
Politically Correct Discourse on Brand Identity
Politically Correct Discourse on Brand Identity One of the great assets of any brand is its identity. In an increasingly globalized world, in which it is impossible to please Greeks and Trojans, brands seem to have some fear of taking firm positions ...
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