Brand Positioning on Social Media

Brand Positioning on Social Media

Positioning of Brands on Social Networks Social networks are, after all, still a very recent world. If today it seems impossible to think about a world without Facebook, LinkedIn or Instagram, the truth is that 20 years ago none of this existed. Unsurprisingly, the ...
TRADITIONAL MEDIA DECEIVED BY FAKE NEWS

TRADITIONAL MEDIA DECEIVED BY FAKE NEWS

Traditional Media On April 18, Sport Lisboa e Benfica played the Europa League quarter-finals against Eintrack Frankfurt. On that occasion, two supporters of the red club traveled by car to the German city to support their club. However, the only ...
Politically Correct Discourse on Brand Identity

Politically Correct Discourse on Brand Identity

Politically Correct Discourse on Brand Identity One of the great assets of any brand is its identity. In an increasingly globalized world, in which it is impossible to please Greeks and Trojans, brands seem to have some fear of taking firm positions ...
The Perverse Use of Communication

The Perverse Use of Communication

The Perverse Use of Communication Like any other activity, communication must be developed respecting ethical and deontological principles. In today's article, we refer to two documentaries that show us the controversial effects of the perverse use of ...

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