by mink | Apr 30, 2019 | #4PRGeeks
Brand Positioning on Social Networks Social networks are, after all, still a fairly new world. If today it seems impossible to think of a world without Facebook, LinkedIn or Instagram, the truth is that 20 years ago none of these existed. Not surprisingly, the...
by mink | Apr 30, 2019 | #4PRGeeks
42% of consumers say they don't know which companies to trust According to data from the 2019 Edelman Trust Barometer Report, 42% of consumers say they don't know which companies to trust. This is a pretty relevant number and one that should make a lot of people think...
by mink | Apr 30, 2019 | #4PRGeeks
Traditional Media On April 18, Sport Lisboa e Benfica played against Eintrack Frankfurt in the quarter finals of the Europa League. On that occasion, two supporters of the red club traveled by car to the German city to support their club. However, the only...
by mink | Apr 30, 2019 | #4PRGeeks
Politically Correct Speech in Brand Identity One of the greatest assets of any brand is its identity. In an increasingly globalized world, where it is impossible to please Greeks and Trojans, brands seem to be somewhat afraid of taking firm positions...
by mink | Apr 30, 2019 | #SuccessSteps
The Perverse Use of Communication Like any other activity, communication should be developed respecting ethical and deontological principles. In today's article, we refer to two documentaries that show us the controversial effects of the perverse use of...
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