by mink | May 22, 2019 | #4PRGeeks
Developing a Multichannel Strategy There's no doubt that the way we communicate has changed over time. What was mandatory in a marketing campaign a few years ago, for example, may no longer be so today in the face of a constantly changing reality....
by mink | May 22, 2019 | #SuccessSteps
Situação de Crise de Marca – O que fazer? Nenhuma empresa, por mais sólida, ética ou responsável que seja está livre de se ver envolvida numa situação de crise de marca. Com a facilidade e velocidade com que a informação é disseminada nos dias de hoje, nenhuma...
by mink | May 22, 2019 | #Movers&Shakers
Starbucks: When a detail goes viral To the buzz that already existed around the latest season of the series "Game of Thrones" was added the fact that a modern and decontextualized disposable coffee cup appeared in one of its episodes. Although the brand did not...
by mink | May 22, 2019 | #Opinion
Opportunity Marketing It is no news that the interaction between brands and consumers has undergone significant changes over the past few years. The big reason for these changes has been the use of new technologies and the...
by mink | May 15, 2019 | #What we Communicate
Boyden Portugal in Expansion - Meet the New Partner Bernardo Costa Macedo is the new Partner of Boyden Portugal and starts to lead the new office of the multinational in Porto. Lisbon, May 15, 2019 - Boyden Portugal is expanding. The multinational...
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