by mink | Aug 7, 2019 | #Movers&Shakers
Ecommerce Ecommerce is the fastest growing activity on mobile and the digital giants have been paying attention to this growing trend. How? Google has been expanding its ad platform for commerce and Amazon is betting more and more on...
by mink | Aug 7, 2019 | #SuccessSteps
Burger King Boldness has always been, and will increasingly be, one of the most important characteristics of good communication campaigns, and the results speak for themselves. Let's look at an example. We know that the Burger King brand has an ancient rivalry with MacDonald's, but...
by mink | Aug 7, 2019 | #SuccessSteps
User experience The term UX (User Experience) originated in the early 1990s and was developed by Don Norman - an electrical engineer - and vice-president of Apple's research group. And it's still relevant today. The UX methodology was developed with the main objective of...
by mink | Aug 7, 2019 | #Movers&Shakers
Financial segment The development of fintechs in Portugal and around the world, along with their influence on the traditional banking market, has also been the subject of much speculation. Fintechs are start-ups that use intensive technology to innovate and optimize...
by mink | Aug 7, 2019 | #4PRGeeks
Consumer of the future According to the conclusions of the most recent report by Mary Meeker, a former Wall Street securities analyst and expert on the Internet and new technologies, on digital trends, in 2019 people will spend more time looking at their phones than...
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