Ecommerce and the future of advertising

Ecommerce and the future of advertising

Ecommerce Ecommerce is the activity that has been growing the most on mobile and the digital giants have been paying attention to this growing trend. As? Google has been expanding its commercial ad platform and Amazon is increasingly investing in ...
Bold advertising: Burger King knows what it does

Bold advertising: Burger King knows what it does

Burger King Daring has always been, and will increasingly be, one of the most important characteristics of good communication campaigns, and the results speak for themselves. Let's look at an example. We know that the Burger King brand has an ancestral rivalry with MacDonald's but ...
Changes in the financial business segment

Changes in the financial business segment

Financial segment The development of fintech in Portugal and in the world, together with their influence in the traditional banking market, has also been the subject of much speculation. Fintech are startups that use intensive technology to innovate and optimize ...
Mobile and the consumer of the future

Mobile and the consumer of the future

Consumer of the future According to the findings of the most recent report by Mary Meeker, a former Wall Street securities analyst and expert on the Internet and new technologies, about digital trends, in 2019 people spend more time looking at the phone than they do. ..

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