Bold advertising: Burger King knows what it does
Burger King Daring has always been, and will increasingly be, one of the most important characteristics of good communication campaigns, and the results speak for themselves. Let's look at an example. We know that the Burger King brand has an ancestral rivalry with MacDonald's but ...
User Experience: the future of targeted communication
User experience The term UX (User Experience) originated in the early 90s and was developed by Don Norman - an electrical engineer - and vice president of Apple's research group. And it remains current. The UX methodology was developed with the main objective of ...
Changes in the financial business segment
Financial segment The development of fintech in Portugal and in the world, together with their influence in the traditional banking market, has also been the subject of much speculation. Fintech are startups that use intensive technology to innovate and optimize ...
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