Timing is everything
All companies, regardless of their size or their area of operation, are exposed to possible crises. In order to respond to an eventual crisis, there are methods, tools and ways to manage it. This is, above all, a job that must be done in advance as a way to avoid a situation, which, if poorly managed, can be fatal for an organization, timing is everything.
It is common to hear or even see that a company's reputation takes years to build, but it can take minutes to be destroyed. Therefore, in the event of a crisis, it is essential that the company clearly state its situation, explaining its position to the public. This presentation must be done with some speed, before the public is aware of the information by alternative means and has an opinion formed.
In the event of a crisis, the company must be aware of what is happening courses mainly on social networks, know what your audience is commenting on. But you must, in any event, refrain from participating in debates or discussions or respond in an unfriendly manner whatever the comment.
To manage the crisis, an organization must define a spokesperson who is capable, up-to-date and aware of the whole situation. This should communicate, both to the outside and the inside, what is happening. Thus, it avoids misinterpretations that could aggravate the crisis.
The key to a crisis ending well is communicate at the right time, to the right people, always in a transparent way, without omitting information and showing himself available for any question.
In a crisis situation, prevention is the best weapon. Challenge us helping you to be forewarned and to know how to manage a crisis! Don't forget that timing is everything.