Public Affairs Professionals
They can be defined as the term used to describe an organization's relationship with its stakeholders. Sstakeholders those who can be defined as the people or groups with an interest in the organization, whether for example politicians, employees, customers, shareholders, media, companies, unions, among many others.
The professionals of Public Affairs have the function of engaging the stakeholders with the organization's policies and its point of view with regard to public policy issues. Another of your tasks will be to provide statistical and factual information on matters that have an impact on the organization and to lobby on these topics.
The work of health professionals Public Affairs combines government relations, communication with medium, thematic management, corporate and social responsibility, information dissemination and strategic communication consultancy.
Its objective is to influence public policy, build and maintain a solid reputation and find common points among stakeholders.
They also seek to shape the public's opinion or decisions in order to support the interests of their customers.