Mazars Tech Train Study

Mazars Tech Train Study

Tech Train | Study reveals the familiarity, investment and implementation levels of technology at a global level China and India dominate in all sectors, France and the UK lag behind Artificial Intelligence is the technology with which most...
Timing is everything

Timing is everything

Timing is everything All companies, regardless of their size or area of activity, are exposed to possible crises. To respond to a possible crisis, there are methods, tools and ways of managing it. This is, above all, a job that must...
Crisis Communication: KFC, a success case

Crisis Communication: KFC, a success case

Every year there are cases of well-known companies that, for some reason, have gone into crisis. In these circumstances, it is essential to be transparent, proactive and have a plan in case something goes wrong. We present the case of KFC, a chain of restaurants...
5 common mistakes in crisis communication

5 common mistakes in crisis communication

Many companies ignore their poor preparation for a crisis until they are faced with it. Poor preparedness means a lack of strategy, plan and knowledge of the right tools and methods for managing a crisis. Hence, with...

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