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December 4, 2019

What is Experiential Marketing?

Experiential Marketing

Experiential marketing, as the name implies, is a way to encourage the acquisition of goods and services through emotional stimulation and the use of the five senses, substantially improving the shopping experience. Experiential marketing allow offer different and innovative experiences to its audience and responds to the evolution of the market. In today's market, experiences have become an asset in attracting customers.  

The tool reveals the benefits that a brand, product or company has to offer, in coordination with the consumer's interests. In a world where everything is dynamic, brand experiences and consumer interests must be coordinated. 

Experiential marketing goes beyond mass selling campaigns or paid ads and by providing positive emotions it can lead to customer loyalty. For example, a promotion, an ad or a pamphlet can easily be forgotten or thrown away, but a positive experience stays in the memory for longer and may even strengthen the relationship or improve the reputation of the brand that provided the experience. 

One of the key factors for your experiential marketing success is that it always puts the interest of stakeholders in the first place.

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